Branding | Identity
Beyond, more than just.
This brand specializes in classical music events, featuring a distinctive letterform and word mark design. Inspired by script fonts, it evokes a sense of seamless continuity. The letter "B" embodies a feeling of boundlessness. The color palette includes yellow, blue, and black hues, transcends mere aesthetics evoking a rich experience.
Take audiences past the ordinary.
Beyond is a classical music festival that seeks to redefine the perception of classical music. By blending timeless traditions with cutting-edge innovation, Beyond aims to attract a diverse audience, from seasoned aficionados to curious newcomers, fostering a sense of awe and wonder that transcends the boundaries of music, time, and culture.